Challenge: On average, companies spend 26%* of their marketing budget on content marketing, while the most successful brands spend closer to 40%*. With all the resources and the time it takes to produce company content, it is worthwhile to create a strategy that maximizes engagement through a balanced blend of organic social posting and promotions.

We have worked with several brands to do just that, including luxury real estate brand Engel & Völkers Americas.

Engel & Völkers Americas spent several months sourcing and editing an award-winning creative campaign called Live your luxury. ™. To efficiently maximize engagement, we took their assets and went live on multiple platforms, targeting different audiences every step of the way.

Process: There were three objectives we focused on to maximize engagement:

• Increase organic engagement by encouraging likes, shares, and comments

• Promote the content on different mediums to engage with niche audiences

• Encourage the brand’s network to share the content on their own profiles

• Through our influencer connections, we promoted the campaign on an Instagram page, gaining an additional 140,000 impressions in the consumer market.

Result: In less than a year, the campaign engaged over half a million users on the corporate page’s Meta business page alone.

• @evamericas gained more than 21,000 Instagram followers.**

• Gained 1.8 million video views (3x more video views on Facebook, compared to the previous year).**

• 4.37 million organic Instagram impressions**

• 22% increase in organic Instagram engagements**

Whether your brand decides to engage with people by pushing out an awareness campaign, a lead generation program, or an email campaign to drive traffic to company content, Audience has the skillset to reach the right people—no matter how niche your audience is— without requiring any more time of your already maxed-out marketing team.

Learn more about our work with Engel & Völkers Americas.

*Reported by Content Marketing Institute 

**Analytics by Emplifi