Glenmede
Lead Generation Program
Audience developed a two-tier strategy adapt existing content with the specific goal of introducing the brand to ultra-high-net-worth individuals with “browsing content.”
Then once trust was established with that audience, we re-marketed “high value” content which required the user to provide contact information.
This approach along with strategy media targeting increased qualified leads by 500%
Below is a visualization of our strategic and targeting approaches for each niche audience.
The strategy was executed through Google Ads, Facebook, LinkedIn, Twitter. Which led to a 36% increase in impressions, 142% increase in website clicks monthly.