July’s Digital Marketing Updates
Big Headline: How to Grow Followers Across Social Channels
There isn’t a magic formula— but these 3 tips to gain followers come pretty close.
Repackage and repurpose: share same or similar content across channels.
Follow and steal trends: check out what competitors are up to and add your own twist.
Engage back: reply, message, like, and follow back.
Audience’s Perspective — The first tip may be helpful for your budget, but we do not agree that it will help you grow followers. But the other two tips are tried and true approaches to help expand connections.
FCC Commissioner Aims to Remove TikTok from App Stores
Making headlines once again, TikTok might be barred from Apple and Google app stores due to the social app’s ‘pattern of surreptitious data practice’. So… what could this mean for TikTok? Here’s what we know.
TikTok tracks extensive data inputs, including browsing histories, keystroke patterns, and biometric identifiers, and can access images and videos stored on users’ devices.
According to the FCC, there are several bipartisan leaders in the House and Senate that have raised concerns over the app— enough to remove it from the U.S. entirely.
Former President Donald Trump issued an executive order to force the sale of the app into US ownership (although the legal grounding fell through the cracks).
Audience’s Perspective — TikTok’s ownership is a definite concern, and brands should be cognizant that their activities may not be 100% secure. If you are concerned about sensitive information, you may want to consider a dedicated, clean device for your TikTok activities.
Tips To Improve Your Brand’s TikTok Game
To help your brand generate greater engagement, here are insider tips that you can implement into your strategy right away.
Lean on creators to develop the content.
Identify business outcome goals.
Jump in on viral challenges / trends.
Audience’s Perspective — TikTok usage isn’t dwindling anytime soon (sorry FCC), so despite the concerns, we recommend you start getting active.