Challenge: Over a number of years, Glenmede worked hard to develop a robust and consistent content development plan.  However, despite significant investments in marketing automation software, they were struggling to fully leverage the technology and demonstrate that that content was delivering relevant client leads.

Process: Audience performed an audit and developed a specific strategy that:

1. Identified and clearly defined specific target audiences that had the highest potential for growth.

2. Developed a content plan to adapt existing and upcoming content to better connect with those audiences

3. Created and executed an organic and paid digital marketing plan to distribute the content to the right audiences across email, search and social media.

4. Designed and implemented changes to the salesforce configuration evaluate and score leads to properly move them through the funnel and create the right moment for handoff to sales.

5. Built a lead generation scorecard that measured the performance of content over time and compared performance to projections developed in the audit.

Result: In less than a six months, Glenmede was generating specific leads for each of the three target audiences identified in the audit.

Whether your brand decides to engage with people by pushing out an awareness campaign, a lead generation program, or an email campaign to drive traffic to company content, Audience has the skillset to reach the right people—no matter how niche your audience is— without requiring any more time of your already maxed-out marketing team.

To learn more about our work with Glenmede, check this out.