May’s Digital Marketing Updates
Big Headline: Instagram Tests Out ‘Templates’ & Promos for Reels
Brands and creators might soon have an easier time developing Reels if Instagram rolls out templates. Here's what the templates could look like:
You can replicate an existing reel by swapping out its clips with your content.
The clips will match the timestamps of the template reel.
Audience’s Perspective — On the one hand it is great to have easier ways to create reels. On the other, replicating reels lacks originality. This is yet another way Meta is attempting to compete with TikTok's 'remix' feature.
TikTok introduces TikTok Pulse, a New Ad Capability
TikTok introduced a new way for advertisers to display among popular content. Here are the benefits:
Ads would show up among the top 4% of TikTok content on the 'For You' feed.
The advertiser can choose which category the ad should display next to, such as beauty or fashion.
Brands will be able to target consumers that resemble or align with their product or service.
Audience’s Perspective — TikTok continues to innovate and become more accessible for brands. It is no longer a platform to be ignored.
Twitter Might Start Charging Fees
Elon Musk is considering changing Twitter's business model, flirting with the idea to charge certain users when they tweet. Here's what we know so far:
Casual users will remain free.
Commercial and government users might get hit with fees.
Audience’s Perspective — Elon Musk is the master at creating a lot of noise around his potential acquisition, but we recommend you wait and see if the transaction gets finalized. And if it does, which ideas get implemented.